How to Get Backlinks for an E-commerce Store

By A Cardona — September 15, 2026

Nobody links to a product page just because it exists. E-commerce backlinks come from a different set of places than, say, a blog or a SaaS company, and it helps to know the difference before you start reaching out.

1. Ask your suppliers and manufacturers to list you

If you carry branded products, the brand itself likely maintains a "where to buy" or stockist page. You're already in that relationship, so this is often the single easiest link available: a short email asking to be added is usually all it takes.

2. Send free product to relevant bloggers

Niche product review bloggers are constantly looking for new things to write about, and a free sample in exchange for an honest review is a well-established, low-friction trade. The key word is niche: a gardening blogger reviewing your gardening tools will convert better and rank better for you than a generic "top products" site with no real audience.

3. Pitch seasonal gift guides

"Best gifts for [audience]" roundups get published every year around major shopping seasons, and they get updated, not just republished, as products change, which means a single successful pitch can earn you a link that reappears or gets refreshed for years. Reach out a few weeks before major buying windows, not the week of.

4. Get listed on comparison and review sites

Shoppers frequently compare options before buying, and category-specific comparison sites, not just the giant marketplaces, often accept new listings. These earn you a link and a small but genuinely qualified stream of buying-intent traffic.

5. Be genuinely useful in niche communities

Subreddits, Facebook groups, and forums built around your product category allow links when they come from someone being actually helpful, not from someone dropping a link and leaving. Answer real questions, mention your product where it's relevant to the conversation, and the links, and trust, follow naturally over time.

The common thread

Every one of these works because it's targeted: a supplier who already trusts you, a blogger who covers your exact niche, a shopper actively comparing your category. Generic outreach to unrelated sites almost never converts for e-commerce, so the research part, finding sites that actually match your product, matters more here than almost anywhere else in link building.

That targeting is what Verrly's Finder is built to shortcut: it searches for review bloggers, comparison sites, and gift-guide opportunities specific to what you actually sell, so your outreach list starts relevant instead of generic.