How to Get Backlinks for an Agency

By A Cardona — September 15, 2026

Agencies are in an unusually good position for link building, because the work itself (client relationships, case studies, real results) already generates natural opportunities. The trick is turning those into actual links instead of letting them stay undocumented.

1. Get listed in industry association directories

Platforms like Clutch, Agency Spotter, and category-specific association directories accept verified agencies as a matter of course, and a listing there is close to instant authority: it's a recognized third party vouching that you're a real, operating business in your category.

2. Ask happy clients for a feature

If a client loves the work you did, they'll often say yes to featuring you on their own site, a case study, a testimonial page, a "who we work with" section, if you simply ask. You already did the work; this is just making sure it's documented somewhere with a link back.

3. Speak at events and webinars

Conference and webinar organizers link to every speaker as a matter of course, usually on both the event page and any promotional content. A single talk can generate multiple links across different pages, and speaking slots are often easier to get than people assume, especially for smaller or virtual events looking to fill their schedule.

4. Build real partnerships with the tools you recommend

If you regularly use or recommend certain software in client work, many SaaS companies maintain an agency-partner or certified-partner directory. This is a mutual-benefit relationship, they get a real practitioner recommending their product, you get exposure to their audience, so it's usually an easy yes.

5. Write guest posts that show real expertise

Publications like Search Engine Journal, HubSpot's blog, and similar marketing outlets regularly accept contributed articles from practitioners with something genuinely useful to say. These aren't easy placements, and they take real writing effort, but they carry real authority and put your name in front of exactly the audience considering hiring an agency like yours.

Why this compounds

Unlike a lot of industries, an agency's backlink opportunities grow naturally as the business grows: more clients means more potential case studies, more work means more speaking opportunities, more experience means more credible guest posts. The habit worth building is simply asking and documenting, every time, instead of letting good work go unlinked.

Verrly's Finder and Scout handle the searching and first-draft outreach for association directories, partner programs, and guest-post opportunities in your specific specialty, so building this habit doesn't mean adding hours to your week.