How to Get Backlinks for a SaaS Company

By A Cardona — September 15, 2026

Software companies have an advantage most industries don't: a whole ecosystem of directories, integration partners, and industry blogs that exist specifically to talk about tools like yours. The trick is using that ecosystem well instead of ignoring it.

1. Get listed on software directories

G2, Capterra, Product Hunt, and category-specific directories accept live products as a matter of course, and being listed there is close to a guaranteed link with very little friction. If you haven't claimed your listing on the big three, that's the fastest win on this list.

2. Pitch "best [category] tool" roundups

Bloggers and review sites maintain "best project management tools" or "best email marketing software" style roundup posts, and they update them regularly rather than leaving them static. A single well-targeted pitch, sent with a clear reason your tool deserves inclusion, can land you in an article that keeps sending links and traffic for years.

3. Reach out to your own integration partners

If your product integrates with other tools, those tools often maintain an integration or app directory of their own. This is a mutual-benefit conversation, not a cold pitch: you're both trying to show customers what your products can do together, so the ask is easy to say yes to.

4. Write guest posts backed by real data

SaaS blogs and industry publications are hungry for original data and genuine how-tos, not recycled listicles. If you have usage data, benchmarks, or a genuinely useful process you've built internally, that's the pitch. Editors say yes to expertise, not to generic "can I write for you" emails.

5. Get into open-source and "awesome list" ecosystems

If your tool has any developer-facing angle, curated GitHub "awesome lists" and open-source community hubs link out to relevant tools without requiring outreach at all, just a well-placed pull request or submission that fits the list's actual criteria.

Why this matters beyond rankings

For SaaS specifically, these links often bring real signup traffic alongside the ranking benefit, since directory browsers and roundup readers are already comparing tools in your category. A backlink here isn't just an SEO metric, it's a lead source.

Verrly's Finder searches for these directories, roundup posts, and integration-partner opportunities automatically, and Scout drafts the initial outreach so you can get through a real list of prospects in the time it'd normally take to research just one.