How to Get Backlinks as a Content Publisher

By A Cardona — September 15, 2026

If your site is a blog or publication rather than a product, your backlink strategy looks a little different from a typical business. You're not asking people to link to a product page, you're building on the thing you already do: create content and expertise.

1. Show up in expert roundups

Journalists and bloggers regularly put together "experts weigh in" style articles, and most of them are actively looking for sources, not turning people away. Source-request services and direct outreach to writers covering your topic both work; the key is responding quickly and giving a genuinely quotable, specific answer rather than a vague one.

2. Guest on podcasts in your niche

Nearly every podcast links to its guests in the episode notes, and that's a link that lives permanently on a page that keeps getting new listeners. A single 30-minute conversation can be more efficient than most cold-outreach campaigns, and podcast hosts are usually easier to reach than you'd expect, since they need guests constantly.

3. Get added to resource pages in your niche

"Best blogs about [your topic]" and "resources for [your audience]" pages exist across almost every niche, and editors maintaining them are often looking for new, high-quality additions since a stale resource page loses credibility. Reach out with a specific reason your content fits, not a generic "please add me."

4. Pitch "best blogs" list inclusion directly

Similar to the resource-page approach, but framed as the core ask: curated blog lists in your category tend to rank well themselves and stay relevant for years, so getting included once can keep paying off.

5. Reclaim mentions you already have

Other sites mention people and publications by name without linking to them constantly, whether out of habit or oversight. A quick, polite email pointing out an unlinked mention and asking for a link converts surprisingly often, since you're not asking for a favor, you're asking them to finish something they already started.

The underlying advantage

As a publisher, you're already producing the thing other sites want to reference: expertise, original writing, a point of view. Most of the strategies above are really about making sure that expertise gets noticed and credited, rather than inventing a reason to be linked to from nothing.

Verrly's Finder searches out these roundups, resource pages, and podcast opportunities in your specific niche, and Scout handles the first-draft outreach so following up on real opportunities doesn't eat your whole week.